08/29/2006 - TeamFanShop to Power Official Online Store for Louisiana State University

TeamFanShop, a division of Football Fanatics, announced today it has entered into an agreement with Louisiana State University to operate the athletic department’s official online store located at lsushop.net.

Together with the Florida Gators, Georgia Bulldogs, Arkansas Razorbacks and Mississippi State Bulldogs, the LSU Tigers are the fifth Division I school in the last five months to select TeamFanShop to power their official online store.

Under the terms of the agreement, TeamFanShop will be responsible for all facets of store operation including web site development, merchandising, customer service, order processing, and product fulfillment. Terms were not disclosed.

“We’re thrilled to add LSU to our growing list of Division I partners,” said Brian Swallow, Vice President of TeamFanShop. “Although we’re obviously excited about the momentum we’ve generated with these new school partnerships in recent months, our company is measured by our ability to maximize revenues while delivering the best possible shopping experience for fans and alumni. We believe our continued success will come from focusing on these core competencies.”

"The bar for operating a world-class online store continues to rise each year, requiring a real commitment to continuous improvement," said Mark Ewing, Associate Athletic Director for Business Operations, Louisiana State University. “Not only have they proven themselves by developing and operating outstanding e-commerce programs for other division I schools, TeamFanShop has led the way with innovating new merchandising and marketing techniques. We look forward to having these best practices applied to our own online store.”