08/14/2007 - Auburn Selects TeamFanShop to Power Official Athletic Deptartment Store

Half of the schools in the SEC Conference now use TeamFanShop

TeamFanShop, a division of Football Fanatics, announced today it has entered into an agreement to operate the official online store for Auburn University’s athletics department.

With the addition of The Auburn Tigers, TeamFanShop now powers the official online stores for 6 SEC schools representing half of the conference including Florida, Georgia, LSU, Mississippi State and Arkansas. TeamFanShop also powers the official online store for the SEC Conference.

Under the terms of the agreement, TeamFanShop will be responsible for all facets of store operation including web site development, merchandising, customer service, order processing, and product fulfillment. Terms were not disclosed.

"We were impressed by the job TeamFanShop has done for our counterparts throughout the conference," said Mike Hales, Assistant Director of Marketing at Auburn. "It’s clear that from their performance, particularly during crucial hot market events, they’ve emerged as a best-of-breed provider.”

“We’re very pleased that Auburn has selected us to power their official online store. This relationship brings the total number of SEC Schools we work with to six,” said Brian Swallow, Vice President of TeamFanShop. “We look forward to working with them to deliver the best possible solution to fans and alumni.”