08/11/2007 - TeamFanShop to Power Official Wake Forest Online Stores

TeamFanShop, a division of Football Fanatics, announced today it has entered into an agreement to operate the official online store for Wake Forest University’s athletic department Website and the University’s online bookstore, Wake Forest Stores.

Under the terms of the agreement, TeamFanShop will be responsible for all facets of store operation including web site development, merchandising, customer service, order processing, and product fulfillment. Terms were not disclosed.

"This decision was really based on providing the best possible experience for our fans and alumni," said Buz Moser, Director of WFU Stores. "Not only does TeamFanShop have the relationships with vendors and the willingness to carry the largest possible assortment of WFU product, they also have the infrastructure and best-of-breed systems to deliver a top-notch shopping experience and customer service.”

“We’re thrilled to be working with Wake Forest University,” said Brian Swallow, Vice President of TeamFanShop. “Not only does this relationship allow us to continue our tradition of building great official athletic department stores, it’s also an opportunity for us to work closely with the University’s bookstore to create a first-class program.”