JACKSONVILLE, FL August 4, 2009 – For the first time in Bobcats history, fans will now have the convenience of shopping online through an official online store of the Ohio University Bobcats.

A strategic partnership with TeamFanShop, a division of Football Fanatics, will make this all possible.

"We look forward to delivering the same best-of-breed platform and award-winning customer service to Bobcats fans and alumni that we provide to over 25 other Division I colleges and professional sports teams," remarked Brian Swallow, Vice President of Sales and Marketing for TeamFanShop. "We'll be working very closely with the Bobcats Athletic Department, Russell and other key licensees to develop a merchandise assortment that corresponds with the traditions and legacy of the school."

The new online store http://bobcats.teamfanshop.com will feature a robust assortment of Bobcats merchandise, a product and service guarantee backed by a $10 promise, expedited and flat rate shipping as a standard, quality product images, and best customer service procedures in the industry due the extraordinary policies of TeamFanShop. The new store will be a chance for fans to give back to the Bobcats Athletic Program since purchases made from the official online store will help to fund it.

The proven track record of TeamFanShop in elevating partners to maximize the full potential of their brand via online platform, combined with the demand for Bobcats merchandise made the selection of TeamFanShop an easy decision.

"We've waited to launch an official online store until we felt we could do justice to the opportunity for our fans and alumni," remarked Ohio Associate Athletic Director of External Operations, Dan Hauser. "With so many of our alumni living around the world with limited access to Bobcats product, we're thrilled to finally have a partner with the resources to put a world-class solution in place including a great assortment, best-in-class customer service including flat rate shipping, 1-year return policy and a $10 promise to satisfy everyone who purchases officially licensed Ohio Bobcats products from our new store."