TeamFanShop to Expand Assortment After Signing Hockey Powerhouse, University of Vermont Catamounts

JACKSONVILLE, FL August 4, 2009 – TeamFanShop, a division of Football Fanatics, has announced their most recent contract to power the official online store for the University of Vermont Catamounts (UVM).

Noticing a lack of e-commerce availability for fans through an official school online store, TeamFanShop reached out to UVM to provide their successful online platform and a partnership was quickly formed.

"Although we power online stores for many Division I college programs including the Florida Gators, Ohio State Buckeyes and the Nebraska Cornhuskers, most of these programs have a strong football tradition," commented Brian Swallow, Vice President of Sales and Marketing for TeamFanShop. "We're excited about the opportunity to work with the Catamounts because it provides us a chance to apply all of our best practices to a program with a legendary tradition in hockey and other sports programs. We'll be dramatically expanding our assortment in the coming months to reflect this."

The new online store, www.catamountstore.com, will feature hats, polo shirts, shorts and T-shirts, among other various merchandise from several top quality manufacturers.

"We carefully considered a variety of partners before settling on TeamFanShop to develop and operate our first official online store," remarked Chris McCabe, Assistant Vice President of Marketing and Business Development for the University of Vermont. "It's very important for us that any partner appreciates the unique history of our athletic program and avoids taking a cookie-cutter approach, particularly with the assortment of products offered in the store. TeamFanShop has agreed to not only offer a dominant assortment, but also the correct mix of products for our various athletic programs including hockey."