Florida State Official Online Store Grows 100% Year Over Year
Despite downturn, TeamFanShop exceeds overall e-commerce growth rates

JACKSONVILLE, FL June 30, 2009 – Florida State University announced today that revenues for the Athletic Department’s official online store grew 100% over last year, a sharp increase over industry-wide growth rates estimated at 10% for the same period.

Currently the world’s largest assortment of official licensed FSU merchandise, TeamFanShop took over operation of the store in October 2007. The store is accessible through Seminoles.com, the official site of Florida State Athletics.

“Considering the sheer number of displaced fans and alumni, online retail is an increasingly important channel for all athletic departments to generate revenues from licensed merchandise,” commented Ryan Pensy, Director of Digital Media at Florida State. “When it came time to select a new partner in 2007, we really did our homework. We wanted someone who shared our same priorities – assortment, very generous customer service policies, fast turn-around and a safe, simple shopping experience. Our decision to focus on those priorities is really validated by the 100% growth TeamFanShop delivered in the last 12 months, particularly in the face of an economic downturn.”

Founded in 1995, TeamFanShop is a leading provider of private label e-commerce outsourcing solutions for division I colleges and professional sports teams. We power the official online stores for some of the biggest names in sports and sports media including the official online stores for the Florida State Seminoles, Ohio State Buckeyes, Oklahoma Sooners, Tampa Bay Buccaneers, The Southeastern Conference, The NCAA, Yahoo! Sports and many others. We combine our best of breed e-commerce platform with highly efficient order fulfillment and customer relationship management services to help our partners fully monetize their official web sites.