University of Florida Renews Partnership with TeamFanShop
New Long-Term Contract Extends Highly Successful Online Store
JACKSONVILLE, FL June 25, 2009 -- The University of Florida Athletics Association announced today a long-term extension with TeamFanShop, the leading e-commerce outsourcing provider who has been powering the official Gators online store since 2006.
“Our relationship with TeamFanShop began in the midst of our 2006 Men’s Basketball National Championship. Despite the challenges of taking over a program under those circumstances, TeamFanShop delivered,” remarked Mike Spiegler, Associate Athletic Director. “Over the past three years they have continued to grow the program, providing impeccable customer service while executing throughout our four national championships.”
The official Gators online store will receive a series of enhancements in the coming months, as well as new marketing initiatives to create additional demand, including a new social media strategy and more sophisticated support for email marketing.
“As a Florida company, we are particularly pleased to extend our agreement with the Florida Gators,” said Brian Swallow, Vice President of Sales & Marketing. “UF is consistently recognized as one of the country’s premier athletic programs. Their willingness to extend this agreement is not only a vote of confidence in our abilities; it’s also an opportunity for both of us to continue developing this highly successful program.”
Founded in 1995, TeamFanShop is a leading provider of private label e-commerce outsourcing solutions for division I colleges and professional sports teams. We power the official online stores for some of the biggest names in sports and sports media including the official online stores for the Florida Gators, Ohio State Buckeyes, Oklahoma Sooners, Tampa Bay Buccaneers, The Southeastern Conference, The NCAA, Yahoo! Sports and many others. We combine our best of breed e-commerce platform with highly efficient order fulfillment and customer relationship management services to help our partners fully monetize their official web sites.
