It's simply not enough to operate a successful e-commerce operation which monetizes an audience at the highest level and delivers exceptional customer satisfaction. TeamFanShop also works together with our partners to create and execute dynamic marketing plans aimed at maximizing online store performance while enhancing our partners' brands. We leverage our existing strategic relationships on behalf of our partners while implementing proven online tactics in order to drive qualified traffic to our various storefronts.
Search Engine Management
18.3 percent of all visits to shopping sites originated with search engines in 2005 (Source: Reuters). This perpetually changing medium poses a huge challenge to merchants as the major search engines frequently change the algorithms that determine relevant Web sites for coveted search keywords. TeamFanShop has marketing programs where we work diligently to maximize our partners return from this important distribution channel.
Comparison Shopping Destinations
Today, the online shopper is more savvy than ever before. Comparison shopping sites have become a quick and convenient way for consumers to quickly locate products, compare prices and complete their order. TeamFanShop can negotiate relationships on behalf of its partners to ensure their products' presence in top shopping destinations like Shopping.com, Bizrate and Froogle.
Targeted Email Marketing
Once shoppers are converted to customers, they are given the opportunity to participate in both event-driven marketing campaigns (big games/championships) as well as value propositions, like clearance notifications and private sales. Our email marketing team works with our partners to generate promotional calendars to identify customer engagement opportunities and then executes custom, private-labeled email campaigns aimed at encouraging past shoppers to return and shop.
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