As one of the largest sports media Websites, Yahoo! Sports has developed a diverse range of revenue streams to monetize their audience - including eCommerce. TeamFanShop developed and operates a comprehensive, private labeled online store on Yahoo's behalf. Consumers move seamlessly between Yahoo and the online store via merchandising offers that are highly integrated with the site's sports content. Product offerings are carefully coordinated with news content according to a predetermined marketing schedule and current events to deliver the most relevant and timely merchandising opportunities to readers.