After winning four national championships in 3 years, the Florida Gators experienced an unprecedented surge in demand for merchandise from displaced fans around the world. This was first evident during the lead-up to their 2006 NCAA Men's Basketball Championship when traffic and orders overwhelmed the school's technology and operational infrastructure. TeamFanShop was selected on a trial basis to quickly develop and deploy an online store that could meet this demand. "TeamFanShop quickly stepped in and solved our problem," said Mike Spiegler, Associate Athletics Director. "Not only did they prove they could handle the demands of a national event, they've also demonstrated that they clearly understood how to manage this business all season long. TeamFanShop's performance has been consistently flawless."